Principal Consultant BSc MA – Director
Tel: 0191 211 2999
Email: contact@woodholmes.co.uk
Aiden is the Senior Consultant with Wood Holmes Group and has extensive research experience, working in partnership with major public bodies and FTSE 250 companies over the last 7 years. He is an Associate Member of the MRS with extensive project management experience and detailed knowledge of all qualitative and quantitative research methodologies and their applications.
Aiden previously worked for Wood Holmes Group for 14 months in 2004/5 before venturing on a 12-month around the world trip taking in SE Asia, Australia, New Zealand and South America, along the way learning to scuba dive and doing the odd bungy jump. But it wasn’t all fun and games, whilst in Australia he worked for 3 months for HBOS Australia in their Strategy Management Team researching and developing an internal staff portal and industry accreditation programme.
Over the years Aiden has become an experienced and qualified focus group moderator having conducted groups across many sectors working with a diverse range of respondents in often ‘hard to reach’ groups, including young people and those on government income support.
He also has extensive experience of researching and generating attitudinal baselines, working on a number of longitudinal tracking and impact studies to measure the effectiveness of various campaigns.
He recently project-led the work Wood Holmes Group undertook on behalf of the Aspire campaign to baseline the attitudes of young people (aged 14-18) towards education and employment in the North East and has subsequently been involved in tracking attitudinal shifts and the overall impact of this government initiative on young people.
Aiden has a good understanding of research that is designed to raise the profile of clients and generate content for marketing and promotional activity. At the same time, he is skilled in utilising research techniques and content to maximise the level of insight generated from projects.
Education & Skills
- MA European Union Studes
- BA (Hons) Humanities
- MRS Advanced Certificate in Market & Social Research Practice
- Associate member of the Market Research Society
- Over 6 years experience as agency side researcher working in partnership with various organisations in the public and private sectors
- Extensive experience, and a growing specialism in undertaking research in the media sector, including the completion of JICREG for major UK newspaper groups
- Knowledge of employee research and staff surveys
